It's Yours: A Film on Hip-Hop and the Internet

• Cast: Wiz Khalifa, Lil B, Too $hort, Fab 5 Freddy, Chuck D
• Duration: 74 minutes
• Genre: Documentary, Music
• Rating: 2/10
• Release Date: 2020-02-13

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.